Stage 1 • The Surprise
When Should You Announce

There is no universal right time to share your news. The timing that feels right for you depends on your comfort, your circumstances, and the people in your life.
The First Trimester Rule Is Just a Guideline
Many parents wait until after 12 weeks because the risk of miscarriage drops significantly at that point. But this is a personal choice, not a requirement. Some parents share early because they want support regardless of outcome. Others wait longer because they simply are not ready. Both are completely valid.
Tell the People You Would Lean On First
Before any public announcement, think about who you would want to know if things did not go as planned. Those are the people worth telling early. A small circle of trusted family or friends can provide real support during the early weeks when you may need it most.
Work Announcements Have Their Own Timeline
Telling your employer is a separate decision from telling family and friends. Most parents wait until the second trimester to share at work, but your situation, role, and relationship with your employer may shape that timing. There is no obligation to share before you feel ready.
Social Media Is Always Last
A public announcement is a milestone, not a deadline. Share on social media when it feels right to you, not because a certain number of weeks have passed. The people who matter most should hear from you directly before they see it online.
When You Are Ready to Share
Find pieces that make the moment feel as meaningful as it is. Designed for the announcement you have been waiting to make.